Nationwide Pro-Life ‘Put Labor Last’ campaign deemed Highly Effective – 25 marginal Seats Targeted, with Measurable Success

Cherish Life Queensland is overjoyed with the life-valuing outcome of the federal election.

“Labor boasted about its extreme late-term abortion policy platform at its national conference late last year. What Labor promised meant that if Bill Shorten won government, through the threat of withholding federal health funding, all legal protection from the unborn would have been removed right across Australia and taxpayer-funded public hospitals would have been forced to perform abortions on request - even late-term abortions of healthy babies of healthy mothers.

“This policy was absolutely disgraceful and abhorrent, and as advocates for the right to life and protectors of unborn human life we simply had to act, and act big,” Ms Teeshan Johnson, executive director of Cherish Life Queensland said.

We designed a national ‘Put Labor Last’ campaign to educate Australians on Labor’s disturbing open-slather abortion mission. (Campaign details including the 25 target seats are below.)

Our multi-faceted pro-life campaign was run in 25 marginal seats across Australia. Of those seats 17 were Liberal/LNP/Independent and 8 Labor. Of the Coalition seats, we were successful in helping to retain all but 2, and helped oust pro-abortion Labor in 5 seats plus help transfer the seat of Chisholm back to the Liberals.

"Queensland had particularly good results. Our investment per seat was biggest in Queensland, so too our network being a state-based organisation. Many people in Queensland are still angry at the Queensland Labor Government for legalising late-term abortion up to birth, for any reason last year – and a number of these people quickly became "Put Labor Last" activists, in turn influencing whole communities to vote Labor and Greens last.

"The fact is, the truth about Labor's policies hurt them, and quite frankly they deserved it. Politicians and parties who advocate blatant savagery do not deserve to be in Parliament and all efforts will always be made to remove them or to stop them taking power.

In some seats where we worked extensively there has been over a 11% swing towards to Coalition. While the counting continues - we can already see the success of the campaign is quite incredible in some areas. In the Forde electorate in Queensland, which was sitting on a 0.6% margin, we ran a concentrated and local Put Labor Last campaign, which no doubt helped usher in the swing of over 8% against Labor. Another particularly pleasing aspect of this wonderful election result was helping to oustEMILY’s List pro-abortion activists in Herbert, Longman and Braddon.

“It's been a great victory for life which will no doubt go down in the history books. Overall, it’s fair to say Cherish Life’s national Put Labor Last campaign played a small but significant role in a miraculous election victory,” Ms Johnson said.

CAMPAIGN DETAILS

  • 710,000 educational flyers (photo below)– letterboxed in 25 electorates in Qld, NSW, Victoria, Tasmania, SA & WA by pro-life activists.
  • TV commercial – aired quite extensively on Channel 7 and Channel 10 WIN in Rockhampton over the electorates of Flynn and Capricornia, in Mackay (Dawson) and Townsville (Herbert and Dawson), as well as a lighter run on Channel 7 in Perth metro, Brisbane metro and Sydney metro.
  • Radio ad - airing the attached radio ad on top stations in north and central Queensland, northern Tasmania, Brisbane metro, Sydney metro (including the Blue Mountains) and Perth metro (covering the 4 target electorates).
  • Print newspaper ads in statewide newspapers (Qld x 2 ads, NSW, WA & TAS), regional papers (Townsville, Mackay, Rockhampton & Emerald) & local papers (Logan area).
  • Social media targeted and tailored communications in key regions.
  • Digital media in Queensland (News Corp) for 4 days (photo at top of press release).
  • Community engagement and influence with our wonderful supporters to motivate their own communities to PUT LABOR LAST.
  • Election Day support - in an unprecedented fashion, the day before the election we encouraged our supporters to hand out how-to-vote cards for the LNP after seeing the polls were so tight, in the final bid to keep Labor out.
  • PUT LABOR LAST campaign URL: www.laborlast.org.au


25 TARGET SEATS

QLD – 9 Seats

  1. FLYNN – LNP RETAIN
  2. CAPRICORNIA – LNP RETAIN
  3. HERBERT – LNP GAIN
  4. LONGMAN – LNP GAIN
  5. PETRIE - LNP RETAIN
  6. DICKSON- LNP RETAIN
  7. FORDE- LNP RETAIN
  8. BONNER – LNP RETAIN
  9. DAWSON - LNP RETAIN

NSW- 5 seats

  1. LINDSAY – LIBERAL GAIN
  2. MACUARIE – ALP RETAIN
  3. ROBERTSON – LIBERAL RETAIN
  4. BANKS – LIBERAL RETAIN
  5. GILMORE – ALP GAIN

WA – 4 seats

  1. SWAN - LIBERAL RETAIN
  2. COWAN – ALP RETAIN
  3. HASLUCK – LIBERAL RETAIN
  4. PEARCE – LIBERAL RETAIN

VICTORIA – 3 seats

  1. CHISHOLM -– LIBERAL GAIN
  2. LA TROBE – LIBERAL RETAIN
  3. DUNKLEY – ALP GAIN

TASMANIA – 3 seats

  1. BASS – LIBERAL GAIN
  2. BRADDON – LIBERAL GAIN
  3. LYONS – ALP RETAIN

SA – 1 seat

  1. BOOTHBY- LIBERAL RETAIN 

N.B. Our sister organisation in Victoria, Pro-Life Victoria generously paid for the PUT LABOR LAST flyers for their state and arranged distribution, and our sister organisation in WA, Right to Life WA did a tremendous job of distributing around 120,000 flyers in the 4 target seats there.

MESSAGING

LETTERBOX FLYER FOR QLD

Newspaper print ad for outside of Qld / Letterbox flyer for NSW, VIC, TAS, WA & SA shared this messaging